|Players at Slotland.com will be helping to prevent starvation in Africa, as the online casino donates money to select aid organisations throughout July and August. The ‘Help Africa’ campaign is inspired by Bob Geldof’s Live 8 success in convincing world leaders to significantly boost financial support given to Africa. |
Until the end of August, Slotland.com will donate a sum equal to 10% of all deposits made by new players who register and make a deposit. As an added incentive, Slotland.com will automatically reward new customers with a 100% match bonus to their first deposit. The aid organisations will be chosen democratically by Slotland.com players via a player’s poll to start mid-August at the casino’s new independent information site, www.slotland.info.
According to Hannah Morante, Marketing Manager at Slotland.com, ‘Help Africa’ is already proving to be a fabulous success as a notable increase is seen in July deposits.
“Customers understand that a win at Slotland.com is not just about a personal financial reward, but also the pleasure of helping people in need,” said Ms. Morante. “They are supporting our campaign to send money to African welfare organisations by choosing to play at Slotland.com rather than at other online slot casinos.”
Save the Children is a charity that has supported Make Poverty History led by Bob Geldof, and in response to the results of the G8 Summit, states: “the G8’s aid money by 2010 is vital and will help save children’s lives, but the need is far greater and more urgent than the G8 seem prepared to pledge.” The staff at Slotland.com wish to support organisations like Save the Children in helping those in urgent need.
‘Help Africa’ is not the first time Slotland.com has held a large-scale aid campaign. Following the devastation of September 11, Slotland.com donated substantially to the Red Cross in the United States.
Gaming revenue is used worldwide to help charities, not-for-profit organisations and relief programs. For instance, nearly every state lottery in the world dedicates at least a portion of its revenue to social programs for the community. Slotland.com believes that although it is an online organisation, the same principles of humanity apply.