Betfair to Go Mobile
By staff
Zone4Play has announced it is teaming up with Betfair to provide a mobile betting strategy for BetFair’s customer base.

The partnership will provide Betfair’s customers with a mobile betting exchange service that is to be developed by Zone4Play by the end of 2005. The service will be made available to Betfair’s 350,000 subscribers enabling them to use their mobile phones to place bets.

Idan Miller, Senior Vice President of Marketing and Sales at Zone4Play expressed his delight, “This agreement represents an opportunity for Zone4Play to significantly enhance its position in the multi-billion dollar mobile sports betting arena. By partnering with the world’s leading online betting exchange company, Zone4Play will now have the ability to expand its customer base by marketing to the 350,000 registered users within the Betfair system and to act as an affiliate partner to Betfair in order to sign new users to the mobile service.”

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