|What do Britney Spears, Ariel Sharon and a grilled cheese sandwich have in common? GoldenPalace.com has won items relating to all three on eBay, setting a new standard in marketing creativity. The pop star’s pregnancy test raised money for charities, while a 10-year-old sandwich with the image of the Virgin Mary grilled into the surface - not forgetting the pan it was cooked in - sold to the online casino for a staggering US$5,999.99. |
The latest in a line of eccentric advertising and charity fundraising stunts, is Israeli Prime Minister Ariel Sharon's old bloody bandage. GoldenPalace.com CEO Richard Rowe commented: “Although the authentic head bandage worn by Ariel Sharon has political significance, the goal of our collection of religious, historical and other unusual items is to make headlines worldwide as we want to capitalise on this unique way to get exposure”.
The bandage was reportedly sold by the son of an army medic who changed Sharon’s bandage after fighting Egyptian troops at the Suez Canal in 1973. The blood-soaked ‘souvenir’ has since sparked a number of replica auctions on eBay, including an authentic head bandage from the same war in mint condition and on sale for US$199.