|West Ham fans are being urged to take a gamble with the club as they announce the launch of their online casino.|
Hammerscasino.com will be the world's first fully branded online casino from a football club, a truly unique offering from West Ham United.
The site will use graphics to take punters on a tour of the stadium to reach the game of their choice. From the lobby area, the site will simulate walking into areas of the ground where players will then be able to play blackjack, roulette, slots and poker.
The move represents a marketing niche for West Ham and the club hopes to reach new areas with the potential for sales of Hammer's shirts and other merchandise.