Sponsor Soccer League
By staff
Under the terms of a recent sponsoring agreement, the Portuguese Soccer League will be referred to as 'Liga'. For the time being, the sponsoring agreement has been concluded for four seasons, with an option to extend it. It covers both the first (formerly known as 'Superliga') and second ('Liga de Honra') divisions of the Portuguese Soccer League, each of which is comprised of 18 clubs.

In signing this agreement, betandwin has acquired rights that include displaying its logo on the jerseys of all Portuguese first and second division players, using the designation 'Title Sponsor' or 'Official Sponsor of the Portuguese Soccer League', and maintaining an extensive presence at the clubs' stadiums. Over and above this, the agreement also covers the use of the company's logo on merchandising, media co-operations, and the integration of betandwin into the league's website.

'Sports sponsoring rouses people's emotions; the Portuguese clubs will become leading brand bearers thanks to this cooperation with the Portuguese Soccer League. We anticipate that this sponsoring cooperation will further enhance our international brand awareness. With our extensive involvement in soccer, we are able to maintain a presence in what is easily Europe's most popular sport,' Manfred Bodner, betandwin Co-CEO, commented.

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