Bluff Reaches 5 million New Readers through
By staff
September 19, 2005 (Atlanta, GA) - and Bluff Magazine, the market leading poker magazine worldwide, have signed a deal to showcase content on’s online poker channel., the largest men’s portal on the Web, reaches over 5 million unique readers a month. That audience will now have access to Bluff Magazine’s collection of celebrity interviews and tips from professional players and poker experts.’s hookup with Bluff is the latest in a long line of deals with market-leading brands such as MSN, AOL and Google.

Bluff Co-founder and Publisher Eric Morris offered a comment on the arrangement: “We’re very excited about this deal and it illustrates just how popular poker is right now. We wanted to showcase our content to an audience who have yet to be exposed to Bluff Magazine and are interested in learning more about the game.”

James Bassil, an editor at, shared Morris’ enthusiasm: “Bluff Magazine has established itself as the go-to publication for poker players, just as has established itself as the number one source for male lifestyle content. It makes our partnership a logical one.”

The poker channel is live and currently featuring an interview with poker pro Daniel Negreanu.

For more information contact:

Jodie Thind

Lyceum Media

+44 (0) 207 828 2244

Eric Morris


Bluff Media

+1 (678) 528-0379

About Bluff Magazine (

Bluff Magazine is America's Largest Poker Magazine with 250,000 copies printed and distributed nationwide. Bluff's 191,000 newsstand copies and 60,000 event and location copies gets Bluff into the hands of any poker enthusiasts eager to keep up with the fast-paced modern poker lifestyle.

About, an IGN Entertainment property, is one of the world's leading men's lifestyle Web sites, attracting approximately five million unique visitors in July 2005, according to comScore Media Metrix. An online resource for men with daily features on subjects such as dating, women, fashion, money, fitness, and entertainment, has consistently ranked No. 1 by visits in the 'Lifestyle – Men's Sites' category against all other web sites, according to Hitwise. A foremost content provider with an archive of over 11,000 articles available for free online, updates daily and features over 200 new articles a month. has had content partnerships with the likes of MSN, AOL, Netscape, CompuServe, Univision, Overture, Lycos Asia, and more.

Online Casino provides online gamblers with information on online casino gambling, sports betting tips, wining casino tips, internet casino reviews, sports odds, matchups, results, editorial and much, much more… We also have an industry insider’s section including Internet gaming press releases, a calendar of events and gaming industry news.
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