|The Bonnier Groupís business area has selected Boss Media as supplier for its new gaming activity. Bonnier is to launch www.bingolotto.se through a cooperative agreement with the Folkspel gaming company, which is owned by Swedish sports clubs and associations and whose activities include TV4's BingoLotto gaming program.|
Helena Forsell, Project Manager for BingoLotto.se, said: 'An increasing portion of a households' entertainment budget is being spent on various forms of gaming. This makes it a natural step for us to become involved in this industry.Ē
Bingo products are a focus area for Boss Media, which previously was best known for its casino and poker products. In the digital gaming world, bingo is foreseen as the gaming product that will attract the most new players as a result of its softer gaming form, with greater focus on entertainment than big prizes.
Peter Bertilsson, President of Boss Media, said: 'Bingo has the potential to be the next mass-market product in the digital gaming market. While casino gaming attracts men, bingo succeeds in attracting women.Ē