|William Hill TV celebrates its first birthday on Thursday 6th October with over 120 hours of live programming every week and plans to launch a brand new early evening programme within weeks. |
Channel 425 started on Wednesday 6th October 2004 with just 3 hours a day of live sporting content and RNG events like roulette. Today, Channel 425 has developed a dedicated following for the variance in its programming.
David Hood, Director of PR at Hills commented; 'The channel has come a long way in a year and continues to attract new viewers each week.' It has become an integral part of William Hills overall product strategy, by airing the type of content that punters want to bet on and subsequently drives them to our remote betting channels (telephone and internet) and the numbers games like roulette which our viewers access through the interactive red button.