|In the company's first major involvement since it started working the Czech market, betandwin has entered into a co-operation agreement with FC Slovan Liberec, the Czech division one soccer team. |
The partnership between betandwin and the club that currently heads the league in the top Czech soccer division will last until 31 July 2008, with an option to extend it beyond this date.
betandwin will be acquiring an extensive sponsoring package under the terms of this agreement. Apart from displaying the betandwin logo on players' jerseys in all the club's matches - including games played in the UEFA Cup and the Champions League - the sponsoring agreement also includes extensive branding of the club's stadium, the rights to pictures of players and the team, and a presence on the club's website.
Manfred Bodner, Co-CEO of betandwin said: 'Soccer is at the heart of betandwin's international sponsoring activities, due not least to its international popularity. We are specifically aiming to work together with the leading or best known clubs in each of the countries in which we operate. This is why FC Slovan Liberec is such a perfect match for our sponsoring portfolio.”