|TeenPatti.com, an online poker site oriented for an Indian audience, has signed a contract with LoboGaming Corporation for use of its software. The new site will be aimed specifically at attracting Indian gamblers and is the first site to licence LoboGaming’s software.|
The agreement is worth over $1,000,000, with LoboGaming also gaining a share of TeenPatti.com’s profits. The site is unique in its Indian orientation and as such is likely to capture the huge market India promises. LoboGaming, part of the Taj Systems Inc parent company, has taken a keen interest in the emerging sub-continental economy.
“The key for Taj and LoboGaming is target marketing versus mass marketing,” said Jay Patel, Taj Systems’ CEO. “In what is one of the most lucrative and fastest growing industries in the world, positioning oneself as a market leader within a specific demographic is paramount. We believe this will be the most successful strategy to create maximum penetration towards capturing the largest share of the massive Indian gaming market.”