|www.totesportcasino.com has announced that it will be the headline sponsor of the Racing Today programme on Attheraces. The one year contract will see the firm supply bumpers at the beginning and end of the show as well as during each advert break. |
Karen Hope, Online Gaming Manager, totesportcasino, commented, 'We are still a relatively new brand in the gaming world and this sponsorship deal is terrific for getting our name in front of our target audience. It is the latest step in our marketing plan to recruit new members to the site.'
Manchester-based marketing and design agency, Walsh Simmons has been chosen to supply the creative after a three-way pitch.
The sponsorship will launch at the end of October, with a creative which cleverly links the sounds and images of a horse race to a dice game. The action starts from a horse's eye view, and viewers think that the thunderous noise they are hearing is the sound of horses galloping towards a jump. As the jump is cleared and we land on the other side, we see that the sights and sounds are not actually produced by horses, but by dice being thrown onto a craps table.
Hope continues, 'The brief was to come up with a creative story linking casinos and horse racing and we believe that Walsh Simmons produced the best creative response.'
Dave Kirkwood of Walsh Simmons added, 'The challenge with this brief was how to get Totesport's traditional racing customers from the track to the tables. We wanted to challenge people's perceptions of the brand and engage their senses to encourage recall, so we went for an impactful mix of sound and movement.'
Simmons will be producing two other animations to complement the sponsorship deal in the next few months.
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