|GameAccount is poised to increase its slice of the emergent European Skill Game market following the announcement of a white label deal with major European online sports betting operator, Gamebookers (www.gamebookers.com (sports) / www.gamebookers.net (skill)).|
GameAccount specialises in supplying custom branded, white label and fully integrated back-end solutions to remote gaming operators. The company continues to penetrate markets through unrivalled multi-currency and multi-lingual options. The Gamebookers service will be powered by an integrated Skill Gaming solution supporting 3 key languages (English, German and French) alongside 4 currencies (Pound Sterling, US Dollars, Euros and Turkish Lira).
“We are excited to be adding Skill Gaming to our online portfolio as well as welcoming GameAccount as our preferred skill gaming provider. Gamebookers.com is offering skill games on a “dotnet” in order to be able to drive brand penetration in key markets ahead of the competition where local restrictions make it hard to advertise sports betting directly. This gives us a substantial competitive advantage, and will help Gamebookers grow substantially across Europe ahead of the World Cup in 2006,” John O’Malia, CEO of Trident Gaming PLC, the parent company of Gamebookers, said.
Gamebookers is backing this deal with a substantial marketing budget, and has secured in-stadium hoardings at 1 FC Nuremberg in Germany and St Etienne in France, with further deals on the way. The deal will enable both companies to further expand their presence in France and Germany. Germany in particular, has seen substantial growth as a gaming market over the past twelve months.