|London, October 28 – Virgin Casino (www.virgincasino.com) has launched the world’s first ever casino loyalty scheme allowing its members to earn Virgin Atlantic Flying Club miles whilst playing. |
All of Virgin Casino’s members will now receive High Flyer Club points whenever they play cash games on the site, including roulette, blackjack and many other favourites. Players will earn High Flyer points which can then be converted to Flying Club miles or casino chips, regardless of the outcome of their bet – so even if players are unlucky at the tables, they’ll always be a step closer to jetting off to one of Virgin Atlantic’s 26 fantastic worldwide destinations.
Simon Burridge, Chairman of Virgin Games, said:
“The High Flyer Club is a major step forward in using the assets of the Virgin Group to bring a more entertaining, rewarding and fun experience to customers – there’s nothing else like it out there.
“Through the High Flyer Club, Virgin Casino can offer its members the chance to be winners no matter how lucky they are; just by playing they can convert their points into Flying Club miles that will take them on a high roller’s holiday to Australia, Barbados or even Las Vegas!
“By working with our partners in the Virgin group, we can offer a fun experience and a high level of reward for a relatively small investment. Virgin Games will roll out the High Flyer Club to Virgin Poker and Virgin Bingo players by early 2006 and will be building increased Virgin value for customers into the loyalty programme. With the online gaming sector booming in the UK, Virgin believes that there is still considerable growth to come. The sky could indeed be the limit.”
Note to editors:
Virgin Casino members will receive approximately 5 High Flyer points for every £100 they wager in bets at the Virgin Casino (please note; this is an average figure, and each game has a different loyalty point rate attached to it and players will be awarded points accordingly).
1 High Flyer Point = 1 Flying Club mile
High Flier points can also be ‘cashed in’ and converted for chips in the Virgin Casino at the following exchange rate:
1 High Flyer Point = 1p
About Virgin Games
Virgin Games (http://www.virgingames.com) is a website offering casino, poker, bingo and skill games. Launched in July 2004 and a subsidiary of Virgin.com Ltd, Virgin Games is about more than money – it’s designed to offer fun and entertainment with all of the games available to play for free as well as for money.
For those who do fancy their chances, Virgin Games offers a variety of cash jackpots, exclusive Virgin prizes and life-changing opportunities, and stakes start from as little as 5p.
About Virgin Atlantic:
Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. It operates long haul services to twenty six destinations world-wide as far apart as Las Vegas, Sydney and Shanghai.