|ESPN.com announced today that Bluff Magazine will bring a wide range of the magazine’s poker-related content and information to the ESPN Poker Club section of the sports site. The combined collection of content will join with ESPN.com’s free online poker game to offer poker fans a complete online destination.|
“This agreement will allow ESPN.com to build on the hugely successful launch of ESPN Poker Club this past February and offer poker fans a full array of top-quality editorial content from two trusted sources,” said John Kosner, senior vice president and general manager, ESPN New Media.
Bluff will provide columns, tips, feature and lifestyle stories, as well as power rankings for top poker professionals, live poker tournament updates and poker pro information and profiles. Additionally, there will be a live, weekly Bluff Magazine chat in SportsNation – the site’s live interactive hub. ESPN.com and Bluff will also collaborate on a poker fantasy game in which ESPN users will select favorite professional poker players and earn points based on those players’ performance in tournaments.
“Collaborating with ESPN.com allows Bluff to extend its great content to a new audience of recreational poker players, and create still more awareness for our magazine. We are thrilled to be a significant part of developing this growing, dynamic poker hub,' Bluff publisher Eric Morris commented.