|London 2/11/05- Gamebookers today announced that www.gamebookers.com is now available in a Russian language version. This is the eighth language the site is now available in and follows the recent translations into Turkish and Greek. Gamebookers is launching its Russian-language site due to its explosive growth in the region in the last 6 months, and expects its volumes there to double with this improvement.|
To advertise this to the Russian public, Gamebookers will be unveiling various strategic partnership and sponsorship deals in the coming months and have kicked off with hoardings at St Petersburg’s game at the Reebok stadium against Bolton in the Uefa Cup this Thursday. This marketing spend follows recent advertising deals for Gamebookers to sponsor Nuremberg and St Etienne soccer teams, as well as Greek league 1 basketball team, Aris. Since acquiring Gamebookers in July, Trident Gaming PLC have spent aggressively on such partnerships to build the Gamebookers brand throughout Europe.
Gamebookers CEO, John O Malia commented, ‘A lot of our competition don’t value the Russian market, but our customization to suit the interests of the Russian bettor has led to amazing growth there for our business. The translation into Russian follows on from recent translations and is part of our strategic plan to make Gamebookers.com available to new exciting markets in their native tongue. We are already the best geographically balanced bookmaker in Europe, and adding Russian helps us to build on this strength.’
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Gamebookers is an international betting group licensed in the UK , Ireland , Austria and Antigua & Barbuda. Gamebookers is owned by Trident Gaming PLC. The group company has over 180,000 customers worldwide, handles over 20m bets per year and paid out in 2004 alone over EUR 148m to its customers. The Gamebookers family of betting websites represent a 'one stop shop' concept for bettors, covering a huge range of both fixed odds, live-betting, and P2P bets on every major sporting event combined with casino games and many unique content and entertainment features. Betting services are provided in 27 currencies and 8 languages -including English, French, German, and Spanish, Turkish, Romanian, Greek and now Russian. All companies belonging to the Gamebookers betting group are wholly-owned subsidiaries of Gamebookers Group Ltd., London , which is in turn owned by Trident Gaming Plc, Isle of Man.