|iovation, an online fraud detection solution that tracks the reputation of devices, announced it is providing fraud management solutions to leading online gaming sites worldwide -- effectively minimizing their risk of fraud and increasing the value of their operations. iovation inc. has signed Absolute Poker, Bodog, PointBet and Nine.com -- four progressive online gambling Web sites -- each with millions of transactions a year. |
Developed to address industries with a high-volume of online transactions, iovation's ieSnare(TM) system is a back-end fraud protection system that matches distinct device-identifiers to online accounts. A database matching system, called the Device Reputation Authority(TM) (DRA), links devices and accounts allowing merchants to identify and flag fraudsters without revealing personal information.
Greg Pierson, President and CEO of iovatio, said: 'Every dollar of fraud has a direct relationship to valuation. As the gaming industry capitalizes on consumer enthusiasm, iovation is decreasing fraud and increasing our value to existing and future clients through the growth of the DRA.'