|The award for ‘Best Online Marketing Campaign’ was given to Bodog.com at the eGaming awards in London.|
Calvin Ayre, Bodog.com Founder and CEO, said: 'Bodog.com has moved toward a lifestyle and inspiration-focused message instead of a message pinned on benefits and bonuses. This has worked well for Bodog.com and allowed us to effectively target our demographic.'
The award is a further illustration of Bodog.com’s revolutionary approach to the industry. Earlier this year the company had great success in organising the Bodog.com Poker and Sports Marketing Conference in Las Vegas. The conference attracted the top names in online sports betting and poker, including the major online gambling operators, handicappers, affiliates, media and suppliers.