|Virgin Poker, now part of the Boss Media poker network, has been launched today in London. The site was initially soft launched in July 2004 but this latest launch sees almost every aspect of the website redesigned to provide additional features and a depth of content suitable for the current marketplace.|
Virgin Games plans to start aggressively marketing the site early in 2006 with a number of tricks up its sleeve – including some brilliant tournament opportunities including ‘The Big Three’, where the winner walks away with entry into the three biggest land-based poker tournaments on the planet.
Another drawcard for Virgin Poker – as it is with all of Virgin’s business – will be its focus on customer support and retention schemes. In the first six months of operation, Virgin Poker will be launching a market-leading loyalty programme and a platform that nurtures the online poker community. “Virgin Poker will use the resources of sister companies throughout the Virgin Group to add new value to our players’ experience… we will be able to offer a loyalty scheme similar to that found at the Virgin Casino that allows players to earn Virgin Atlantic points whenever they play,” says CEO of Virgin Games, Simon Burridge.
Furthermore, Virgin Poker will be trying to entice would-be players to their new service by tapping into the more entertaining aspects of poker than just the purely monetary allure of the game. Burridge adds, “Our message is clear; it’s not just about winning money, it’s about creating a fun, social environment where poker can be enjoyed.’