|Sportingbet Plc has been awarded the coveted Best US-Focused Online Gambling Company Award at a ceremony attended by over 600 of the online gaming industry’s most influential people.|
This particular award recognises the sportsbetting firm that has demonstrated supremacy in the US sector and excelled in all aspects of business. The Best US-Focused Award reflects Sportingbet’s uniquely American branding and PR initiatives, their payment processing solutions catering to American customers and, the strong sense of social responsibility that is particularly important to American players.
Alex Czajkowski, Sportingbet’s Marketing Director for the Americas Region, puts the success of Sportingbet down to their ability to understand the intricacies of the ever-competitive US market. Czajkowski says, “If you have only one kind of customer, one kind of brand is fine. We don''t. We have broad appeal across the USA, that''s why we won. We focus on American betting and we do it better than anybody. We’ve got a whole crew of NFL, NBA and MLB fanatics who make sure our customers love betting with us… that’s the mandate.”