|The UK Government has threatened to bring in statutory controls over advertising for online gambling following evidence that operators are breaking the law.|
Tessa Jowell, Secretary of State for Culture, has also asked the Crown Prosecution Service to consider taking legal action over online casino and poker advertising that offers incentives to gamble such as doubling the punter's initial stake.
Jowell said action would be taken if advertising continued to cross the line, 'It's clear that some ads have been breaking the existing law. I am not willing to turn a blind eye to this and have agreed with the Gambling Commission that we should crack down on advertisers and publishers who knowingly break the law.”
Offenders could face a fine of up to £5,000 and/or up to two years in prison.