|50 to 60 per cent of gamblers online are women, whereas they are shy of visiting land-based casinos.|
This is could be because, Gamble Goddess speculates, in Gambling Online Magazine, women are more comfortable in an online casino because they offer more discretion, appear in the privacy of their own home, and as they are open 24/7 they fit into women’s busy schedules.
However the majority of gaming sites are designed to attract men in the 25-40 age group.
But the large numbers of women going online to gamble are beginning to be noticed. We now have Women’s Vegas, and Victoria’s Poker specifically targeted at women. But best of all are the gaming sites catering to both sexes. The powers that be in online-casinos need to consider women online gamblers just as much as men if they don’t want to lose them to ghettos.