|The upcoming ‘iGaming In-Depth Online Poker Conference’ in Nassau will have GameAccount Operations Director, David McDowell as a guest speaker to discuss the concept of ‘Crossing Vertical’ and the success his company has enjoyed by doing so.|
McDowell explains of ‘Crossing Vertical’, “Established iGaming operators have achieved success by marketing their poker products to existing customers. However the propensity for poker customers to move from one type of gambling to another is huge and clearly offers great potential in terms of improving customer retention and long term income growth.”
GameAccount is one of the gaming suppliers who has managed to maximise its crossover opportunites through the promotion of its extensive portfolio of fully integrated products. McDowell adds, “There can be no doubt crossing verticals offers superb opportunities for additional income, but it’s all about getting it right. I am certain delegates at the discussion will benefit immensely from being afforded an invaluable insight into the GameAccount experience.”
For more details, please visit http://www.rivercitygroup.com/ipoker/2005.