announced the acquisition of Ongame
By Press Release
Stockholm and Vienna, December 16, 2005, Interactive Entertainment AG (VSE: BWIN) announced today that it has entered into a Share Purchase Agreement (“SPA”) for the acquisition of 100% of the shares in Ongame e-solutions AB (“Ongame”). Ongame owns and operates, amongst other sites, one of the world’s leading poker websites,, and runs one of the fastest growing and most liquid poker networks as a B2B service provider.

As of 30 November 2005, Ongame had more than five million registered customers and in Q3 2005 more than 260.000 real money players in its poker network, making it one of the largest worldwide. Last year sales grew by approximately 253% with an operating margin of approximately 33%. More than 76% of Ongame’s revenue is derived from poker games on its proprietarily owned sites, and

Completion of the transaction is expected to take place within the first four months of 2006 and is conditional upon satisfaction of various conditions precedent, among them approval from BWIN’s supervisory board, various regulatory approvals, merger control clearances, satisfactory completion of a fundraising to finance the acquisition, and Ongame achieving net revenues in 2005 of not less than EUR 88.19

(USD 105.0) million and an EBITDA of not less than EUR 25.2 (USD 30.0) million.

The total consideration for 100% of Ongame (Enterprise Value) will be calculated by using a contractually agreed multiple of 5.37 of Ongame’s net revenues in 2005 and is therefore expected to amount to at least EUR 473.6 million.

The consideration will be payable as follows:

• 40% in BWIN stock at an issue price of EUR 65.19 (average closing price during the 30 trading days prior to the announcement of 9 December 2005) with customary lock-up provisions of whereby no consideration shares can be sold within 6 months of the closing of the acquisition, with further restrictions limiting the volume of shares that may be sold in the market place for up to a further 18 months.

• 45% in cash to be raised from different sources the company is currently reviewing, including equity.

• 15% of the consideration will be retained by BWIN as a deferred contingent payment. This payment may be deferred until Q1 2009 and the final amount is subject to adjustment depending on certain financial and operating criteria in 2006.

Norbert Teufelberger, Co-CEO of BWIN, commented the transaction: “The acquisition of Ongame significantly advances BWIN’s ambition to be a leading global provider of online gaming by combining the two company’s excellent platforms. The transaction is expected to be earnings accretive from the first year of consolidation. The acquisition enables us to establish BWIN as a one-stop, global gaming and sports betting brand significantly earlier than either company could deliver independently. The opportunity to introduce new products to each company’s player base, through cross selling and new product introductions, as and when regulation and systems allow, will be of significant benefit to both customers and shareholders.”

Major strategic advantages of the combined entity are:

• Control of its IT development - best of breed IT systems. BWIN’s proprietary sports betting platform combined with Ongame’s in- house developed poker and casino system.

• Complementary regional focus. BWIN is a leader of online gaming in Continental Europe and Ongame is one of the leaders in online poker in the US and Canada.

• Excellent cross selling potential. There are significant opportunities to introduce existing products from both BWIN and Ongame to the other’s customer base. Post completion of the acquisition these opportunities will be subject to detailed further business planning.

• Addition of excellent management team. Ongame brings with it an experienced management, adding depth and specialist poker expertise to BWIN.

Manfred Bodner, Co-CEO of BWIN said, “Operationally, we will initially run Ongame and BWIN with their existing management teams. We will of course quickly address how to best harmonise our combined marketing efforts whilst we study how most

efficiently to combine our human and technical resources. We are delighted that Patrik Selin, CEO of Ongame, and his management team will join our team in order to make our vision, to build a leading global online gaming player, come true.

“We are happy to join a group that has demonstrated its capability to successfully grow and diversify its proven business model”, says Patrik Selin. “Together we will have an increased capacity to further develop our leading positions in sports betting and poker, and expand our offerings, including our poker network, to third parties while launching global campaigns for our proprietary brands.”

BWIN is advised by Dresdner Kleinwort Wasserstein on various aspects of

the transaction. Ongame is advised by HSBC Bank plc. Further announcements in respect of the above transaction will be made when appropriate.

Notes to editors

Ongame offers high-quality digital entertainment with focus on poker and casino games and operates both as an operator of individual gaming products and as a system provider of turnkey gaming solutions. Ongame´s own brands include, the world’s number three ranked poker site and, voted “Best free Poker Site of the Year 2005” by eGaming Review. Ongame Network is one of the worlds leading poker networks, providing poker technology and systems for third parties with around six million registered players. The first company to make real money multiplayer poker available on mobile phones, Ongame is widely acknowledged as having the most advanced technology in the industry. Revenue in 2004 was SEK 411 million with a pretax profit of SEK 137 million. Ongame was named IT Company of the Year 2005 by Swedish business weekly Veckans Affärer.

For more information on Ongame, visit its website at


Niclas Lilja, Acting Communication Manager

0046 763 097315

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