Australian-British merger
By Linda
Sportingbet has an eye on ‘expansion possibilities that using the internet provides’. This is according to leading Australian bookmaker Michael Sullivan, who has sold his business and customer database to the British company.

“I have known Sportingbet for some time,” says Sullivan. “They have a clear vision for how to address the global marketplace and the expansion opportunities that the Internet provides. Their focus on developing regional time zone centres matches my own exactly.”

Sullivan is one of Australia’s leading oncourse telephone bookmakers. He has agreed to join the board of Sportingbet Australia Pty ltd as operations director under standard Sportingbet terms.

“I am delighted to be able to merge my business with Sportingbet,” he says, “and I plan to play a major part in delivering this fabulous opportunity.”

He is to be paid $4.9 million (£1.8 million sterling), half of which will be paid on completion and half which will be paid on the first anniversary of its completion.

The acquired database will be integrated into Sportingbet Australia’s onshore operations with effect from the end of February. The company was granted a telephone and internet bookmakers licence in Australia’s Northern Territories last month.

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