|Betandwin.com has acquired the exclusive international marketing rights to the German Soccer League and the Second Division for the next three seasons up to and including 2008/2009. The media rights acquired include all international television broadcasting as well as online and mobile rights. |
Manfred Bodner, co-CEO of Betandwin.com said, ‘For the first time ever, as continental Europe's largest sports betting provider, we have acquired exclusive rights to a national league. The league will become a global pioneer in the field of international cross-media marketing. We are exhilarated at the confidence which the German Soccer League has shown in Betandwin.com.'
Betandwin intends to use its rights to the first and second German divisions internationally, streaming the games of both divisions live on its online platform Betandwin.com.