|UK-based interactive TV content and services company, YooMedia, has sold its interactive TV gaming channel, Avago, to betting and gaming operator, Gala Group.|
Gala will acquire the Avago brand and associated intellectual property, along with the channel's database of over 250,000 registered customer accounts to add to its existing base of 7 million registered customers.
The company says that the deal will provide it with a net income contribution of between GBP 5.1 million and GBP 8.05 million, depending on the channel's performance.
Gala spokesmen announced the groupís plans to rebrand the channel as 'Gala TV' and relaunch it by the end of the third quarter 2006. However, YooMedia will continue to have, what it describes as, a 'prominent interest' in the channel and will continue to provide its interactive gaming portal behind the channel.