|Global Interactive Gaming successfully launched its SportXction facilities on Sportech subsidiary Littlewoods Betdirect. The focus of the new partnership is primarily on expansion into mobile phone technology.|
Both companies are to continue to work on the deployment of their previously announced agreement extension to offer SportXction to Littlewoods Betdirect customers over mobile phones and personal digital assistant devices using WAP and Java technologies.
SportXction offers play-by-play wagering on over 1,500 events in the coming year including soccer, tennis, golf, cricket, rugby and snooker. A key feature of SportXction, the software can offer odds on specific short term wagers that lend themselves to instant technology such as mobile phones and wagering is often conducted while viewing a live or televised sporting event. A typical wager offered by SportXction is oriented to short-term action, for instance, the outcome of a penalty kick.