|Two Way TV (US), Inc., a Los Angeles based company that formerly traded as Twin Entertainment, Inc., and Wink Communications (Nasdaq:WINK) have agreed to affiliate to develop interactive TV (ITV) games. The agreement will provide, in virtual reality, strategic games of skill such as casino, trivia, arcade, and word games. Two Way TV (US) will also use Wink's Prosync technology to develop and launch new games that will allow interaction in real time with game shows, sports presentations, award shows, and other shows that follow a program format. |
Two Way TV (US) works with TV programmers, broadcasters, and networks to develop interactive TV applications for multiple players and enhance TV games played with live, scheduled broadcasts and with TV on demand entertainment. The company is itself a company made from the joining of Interactive Network, Inc. (OTCBB:INNN) and Two Way TV, Ltd..
Wink Communications offers remote control interaction with programs and commercials and other information -- while a program is continually viewable -- free to over 4,000,000 cable and satellite households in North America at this time. Viewers access information about the programs they are watching, or information about just about anything else, such as the weather, what's happening in sports, news, trivia items, as well as games they can play along with. Wink derives its operating income and profits from advertisers and programmers who engage the TV audience in television-commerce. Wink also surveys, analyzes, and directs to appropriate clients, data on the response of viewers to commercials and broadcasters, for consumer-viewer research and feedback on the effects of commercials.
The affiliation agreement will allow Two Way TV to get ITV games to millions of people through Wink's operating communications system.
Robert J. Regan, President and COO of Two Way TV (US), said: 'This partnership potentially provides us with access to widely deployed ITV architecture which supports our company's mission ... Wink's leading distribution and secure response network should provide our game applications with an opportunity for significant commercial exposure and help facilitate the way for future deployment of pay-per-play games.'
Maggie Wilderotter, President and CEO of Wink Communications, said: 'Our customers are looking for new sources of revenue generation from currently deployed platforms ... and we believe this agreement provides this opportunity, while creating a strong partnership, which combines the North American leader in interactive TV software and a leader in interactive TV games.'
The merger depends upon the approval of Interactive Network, Inc.