|Horseshoe Gaming Holding Corporation, the largest privately owned gaming company in the United States, has selected Chartwell Technology, Inc. to develop its 'Play for Fun' online casino game. |
Darold H. Parken, President and CEO of Chartwell, said, 'Our development agreement with Horseshoe reinforces the promotional value of our software and our web development capabilities with a very powerful gaming brand ... The Horseshoe brand and the name Jack Binion are inextricably linked with responsible gaming and quality entertainment in America and we are very proud to have been selected to help bring these qualities to the Horseshoe Gaming Internet presence'.
'Play for Fun' will be a headline attraction among Horseshoe's online games to come. Chartwell's games will be available to members of its Winners Circle, a loyalty organization that serves current members and is open to new memberships.
Horseshoe Gaming Holding Corporation runs the Horseshoe Casino and Hotels in Bossier City, Louisiana, Tunica, Mississippi, and Hammond, Indiana. It is yet another victory for the online gaming industry to convert another 'bricks and sticks' casino into a dot com.