|20th January 2006 – TalkSport is to host InterPoker’s new poker programme, part of its ongoing offline marketing campaign. The programme goes live on Mike Dickin’s 10 pm programme tonight, Friday 20th January, targeting Talksport’s 2.2 million listeners. |
Recent research carried out by Online Gambler Magazine and InterCasino indicated that poker players are always on the look out for new tips and that there is a demand for discussion on poker related issues. This series of features has been designed with this in mind. In addition to interviews with leading poker players, hot tips on how to play and a guide to poker terms the programme will include a live phone-in where listeners can ask the experts for advice.
“We have run a number of poker competitions and advertorials in the past but given the recent change in regulations and the increasingly popularity of poker we felt the time was right to provide our listeners with more detailed information and access to the experts for answers to questions. We are pleased to have teamed up with InterPoker, part of InterCasino one of the oldest online gaming companies to offer this,” said Laura Botton, TalkSport.
Each show will include a focus on a different topic. The first few are ‘tricks of the trade’, ‘celebrity’ poker, ‘new to poker’ and ‘woman in poker’ with insights from the American market on what is happening across the Atlantic.
Alongside the campaign InterPoker is running a weekly competition inviting listeners to win a laptop and complete home poker sets.
InterPoker spokesperson Peter Marcus said “As one of the oldest casinos we pride ourselves on our innovation and on bringing players what they want. The poker phenomenon is continuing and our recent research shows that players and would-be players are wanting more information and advice on how to play. The aim of this radio feature and live phone-in, one of the first’s for radio, is to provide this.”
About InterPoker (www.InterPoker.com)
Founded in 2002, InterPoker has quickly become one of the largest and most respected online poker rooms. Owned and operated by InterCasino, one of the oldest, most awarded and largest online casinos in the world, InterPoker partners with NETELLER.com, a publicly traded company on the London AIM exchange to transfer funds securely and conveniently, ECash system, one of the most reliable and trusted e-commerce applications in the world, which has processed more than $11 Billion in uncompromised electronic transactions for customers in more than 240 countries and industry software leader CryptoLogic, Inc., one of the few gaming software companies certified to strict standards similar to land-based gaming.
About TalkSport (www.talksport.net)
TalkSport is the largest national independent radio station. It reaches 2.2 million adults (1.7m men) with listeners amassing almost 19 million listening hours.
Mike Dickin is an all-round sportsman, a veteran of the radio industry and award-winning presenter - earning a Golden Rose award in New York for his coverage of the Lockerbie disaster.
For more information please contact:
Sarah Charlesworth, GJA Communications, email: firstname.lastname@example.org, Telephone: 020 8840 0040/07974 161172
Sarah Charlesworth (nee Auckland)
Tel: 020 8840 0040
Mobile: 07974 161172