Announcing the New Tetley's Sunderland Stadium
By Press Release
Two giants of the leisure industry have today joined forces on Wearside, with the announcement that Carlsberg UK Limited has agreed a five-year sponsorship for the sponsorship and naming rights of the William Hill Sunderland Greyhound Stadium. - To be known now as “The Tetley’s Sunderland Stadium”.

Joe O’Donnell Director of Greyhound Stadia for William Hill said yesterday “We enjoy an excellent relationship with Carlsberg UK Ltd and are absolutely delighted that they have decided to take it a step further with their sponsorship of the Stadium. The Tetley’s brand will be positioned around the track and the livery will sit proudly on the front of the stadium.”

Sunderland recently completed a £500,000 expansion of their corporate boxes and refurbishment of the main bar and the official opening of the ‘Tetley’s Bar’ will take place on Wednesday 25th January to mark the brewers sponsorship of the stadium.

David Hood, Director Of Racing at William Hill said; “I believe this is a real plus for greyhound racing. At a time when competition for the corporate pound has never been more fierce, the fact that William Hill Stadia have secured a major UK brand as a new sponsor to the sport is an indication that greyhound racing has a lot to offer, when targeted towards the right audience. We welcome Tetley’s backing and hope to develop the relationship in to the racing programme throughout the year.”

Carlsberg UK Ltd have secured the naming rights until 2010, thus giving their brands a stronger platform throughout the North East.

Mark Arrol, regional sales manager for Carlsberg UK Ltd said, “We simply couldn’t afford to miss an opportunity like this, Sunderland Greyhound Stadium provides us with an enviable customer base. They are one of our biggest retailers in the region and the profile they have on Wearside gives the Tetley’s the profile we are looking for.”

Race meetings at The Tetley’s Sunderland Stadium are every: Wednesday, Friday and Saturday evenings. For further details call the stadium on: 0191 5686200

For Further Details on the Sponsorship and free photographs for print media;

David Hood - 07803 233689 -

Joe O’Donnell - 07803 233774 -

Jennie Prest - 07740 735464 -

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