|The first national newspaper to land in the UK for over 20 years will launch this March. The paper, to be called “The Sportsman”, will be full colour and incorporate a wide range of betting markets including football, golf and poker. |
Having recently signed Mark Maydon – Head of Development at rival British newspaper “The Sun” – as its digital director, The Sportsman is primed for launch.
Managing Director of The Sportsman, Max Aitken, was understandably pleased with their appointment of Maydon to the new newspaper. “Mark brings a wealth of commercial, management and editorial experience in both digital and newsprint media. The Sportsman will be the first ever Newspaper to simultaneously plan a launch in both traditional print and online format. We're looking at broadcast sponsorship opportunities as well,” he said.