|London- 7th February 2006 Internet betting company www.gamebookers.com today announced the launch of a Polish-language version of Gamebookers.com. This follows on from recent translations into both Russian and Italian, and marks the tenth language in which Gamebookers.com users can bet on their favourite sporting events.|
The company expects that this expansion into yet another Eastern European country will drive even more traffic to the site from this booming area, and will look to promote the brand in Poland with strategically targeted and locally relevant marketing and advertising deals. The company tends to see traffic double within 60 days in regions where it launches a native-language version, which if replicated in Poland would see it become one of the top 10 jurisdictions for the company.
Gamebookers have not been afraid to spend cash promoting their product throughout Europe, and recently caused controversy in Greece when they bought a player for League 1 basketball team; Aris.
Gamebookers Chairman John O Malia said, ‘We already have a strong user base in Poland who have been asking for a Polish version. This translation shows our commitment to our current customers, and is expected also bring in a flood of new users from Poland. Gamebookers is the European leader in local-market customization, and we will use our local knowledge in each country across Europe to aggressively build market share throughout Europe this year. We will be adding nearly one language per month in the lead-up to the World Cup 2006, which will ensure that we continue to grow quickly in Europe and expand our market share.
For further information please contact Luke Brill Global Marketing Director on
Phone: + 44 (0) 207 537 998
Gamebookers is an international betting group licensed in the UK, Austria and Antigua & Barbuda. Gamebookers is owned by Trident Gaming PLC. The group company has over 200,000 customers worldwide, handles over 22m bets per year and paid out in 2005 alone over EUR 170m to its customers. The Gamebookers family of betting websites represent a 'one stop shop' concept for bettors, covering a huge range of both fixed odds, live-betting, and P2P bets on every major sporting event combined with casino games and many unique content and entertainment features. Betting services are provided in 27 currencies and 10 languages -including English, French, German, Spanish, Turkish, Romanian, Greek, Italian, Russian and now Polish. All companies belonging to the Gamebookers betting group are wholly-owned subsidiaries of Gamebookers Group Ltd., London , which is in turn owned by Trident Gaming Plc, Isle of Man.