Lyceum Party Rocks iGaming World
By James
Over 600 iGaming VIPs and Executives attended the Lyceum ‘Fire & Ice’ party at Firehouse in South Kensington on January 25th. The online gaming industry soiree held during ICEi was the biggest, brashest and boldest so far in the party’s five-year history. Guests were treated to a stunning audiovisual experience across three levels of the club, in which each room had an individual theme and was independently sponsored.

Lyceum Media, the organisers of Fire & Ice, were overwhelmed with the support from their sponsors: Bodog Marketing Conference 2006, CryptoLogic and Next Gen Gaming and photos from the event are now available.

Fire & Ice also marked the launch of two new publications: European Poker magazine, Bluff Europe and, a VIP magazine for platinum members of the world’s leading gambling search engine. The night was also memorable for the party’s major sponsors, Bodog Marketing Conference 2006 Middle-Eastern themed floor featured belly dancers and created the perfect relaxed environment for networking. Whilst on the top floor, CryptoLogic and Next Gen Gaming partied the night away surrounded by cutting-edge visuals of their latest games.

Jodie Thind, partner at Lyceum Media said, “This has been the biggest Lyceum party yet, and thanks to our sponsors, we ensured that everyone passing through the doors enjoyed themselves.”

Planning for Fire & Ice 2007 has already begun, with Lyceum estimating that next year’s party will need to cater for up to 1000 guests – nearly double – to accommodate for the rapidly growing iGaming industry and its penchant for partying!

To view Lyceum Fire & Ice picture gallery, click here.

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