Boss Media
By Linda
Boss Media has signed a contract with the largest Internet sportsbook in the world, PLC ( Sportingbet is a global online and telephone sports betting and casino company with approximately 450 000 customers. The Group offers a comprehensive range of bets on a variety of international sports and bets in 23 countries.

Boss Media will deliver an Internet casino with Mandarin and Cantonese language versions. Sportingbet will use its own payment system, which is going to make it very easy for players at Sportingbet to use the same account when they play at the Internet casino.

Peter Bertilsson, CEO and President of Boss Media, says: “I believe that Sportingbet has a very large potential to attract customers to Boss Medias’s gaming platform with its exceptional database of players already online. We can in return add significant value to Sportingbet's online business with our state of the art Internet casino with realistic graphics and certified software,” adds Mr. Bertilsson.

Sportingbet is a publicly traded company on the London Stock Exchange. Sportingbet became the largest

Internet sportsbook in the world with its acquisition of the company SportsBook and its major Internet brands;, and The company has its operations in Alderney and in Costa Rica. The main focus of Sportingbet's global marketing strategy has been to build brand awareness in identified markets, North America, the Far East, Europe and Australia.

The Boss Media Group is one of the world's leading suppliers of digitally distributed gaming systems. Potential licensees are offered a customized client-server system, an integrated payment system, and the maintenance and administration services necessary for the successful operation of the licensed system. Boss Media AB (publ) is a publicly traded company listed on the Stockholm Exchange's O-list (Attract 40).

For additional information, please contact:

Peter Bertilsson

CEO and President

Boss Media AB (publ)

Phone: +46-(0)470 70 30 01 +46-(0)709 93 25 54


Ulrika Persson

Investor Relations Manager

Boss Media AB (publ)

Phone: +46-(0)470-70 30 38 or +46-(0)733-36 77 69


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