|Internet betting company Gamebookers have announced the launch of a Polish-language version of Gamebookers.com. This new version will follow on from recent translations into both Russian and Italian, and is now the tenth language in which Gamebookers.com users can bet on their favourite sporting events. |
The company expects the expansion into another Eastern European country will drive even more traffic to the site and will look to promote the brand in Poland. The company expects traffic to double within 60 days in regions where it launches a native-language version, which if replicated in Poland, would see it become one of the top 10 jurisdictions for the company.
Gamebookers Chairman John O Malia said, 'We already have a strong user base in Poland who have been asking for a Polish version. This translation shows our commitment to our current customers, and is expected to also bring in a flood of new users from Poland. We will be adding nearly one language per month in the lead-up to the World Cup 2006, which will ensure that we continue to grow quickly in Europe and expand our market share.”