EA.com claims top games traffic
By Linda
EA.com today announced that it is still the number 1 game site on the Internet and fourth largest site on the entire net

The interactive games site tallied 12.1 million unique visitors, officially marking it as the most popular game site on the Web in January 2002.

In addition, E.A.com is the fourth largest site in terms of minutes spent online, as listed by the Jupiter Media Matrix Top 100 for the entire internet. EA.com’s members logged 4.3 billion minutes playing games in January, giving the site a 40 per cent share of the overall online game market. Site visitors averaged more than an hour and ten minutes of play per day.

The amount of time players spent on EA.com has rocketed up more than 80 per cent since July 2001.

Data revealed that the popularity of the site’s ad-supported content is a key driving force behind EA.com’s overall growth. EA.com’s ad-supported content, powered by pogo.com ™, hosts an assortment of traditional card and board games like Spades and Dominoes as well as free wildly popular puzzle and word games such as Poppit! ™ and Word Whomp ™.

“We are pleased with the consistent growth we’re seeing on EA.com not only in terms of unique visitors, but also the amount of time people are spending on the site,” said Erick Hachenburg, general manager of EA.com. “The latest metrix clearly validates that we are providing the kind of entertainment experience that consumers truly crave. We also believe that advertisers will recognize EA.com’s success and commitment to remain one of the stickiest sites on the Web.”

EA.com will enhance its offerings in 2002 by continuing to unveil new, fun and easy-to-access free games as well as immersive subscription-based experiences. On the subscription side of the business, Ultima Online ™ Lord Blackthorn’s Revenge was released in February. The latest version of the massively multiplayer online role-playing (MMORPG) game has already witnessed higher retail demand than any preceeding UO expansion pack. Later this year, EA will launch its much-anticipated subscription games, The Sims Online ™.

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