|Zone4Play’s new poker game is soon to be available to 10 million households in the UK. The game, ‘Face-Up Hold'em’, is designed for multiple e-gaming platforms and hopes to tap into the poker market that generated $4 billion in revenues in 2005. |
‘Face-Up Hold'em’ is based on the popular Texas Hold'em Poker but with a fixed odds twist. It will be available on all interactive platforms in the UK including mobile, Internet and interactive TV; however, the focus will be on participation TV in particular.
In addition to the fixed odds set up, ‘Face-Up Hold’em’ will enable TV viewers to participate in poker TV shows by betting during each hand on the results of the game.
Shimon Citron, CEO of Zone4Play, said, ‘We are excited about the introduction of this new game, which strengthens Zone4Play's growing e-gaming portfolio, as market demand is proving to be higher than ever.’