Hispanic Gaming Summit to Debut in Las Vegas
By James
The inaugural Hispanic Gaming Summit (www.hispanicgamingsummit), presented by Ascend Media Gaming Group, will taken place on July 18 at Paris in Las Vegas. The event precedes the Third Annual Casino Marketing Conference.

The Hispanic Gaming Summit will address the opportunities and responsibilities that the fast-growing Hispanic population presents to gaming operators across the United States. Topics addressed in Conference sessions include an in-depth look at the demographic and cultural aspects of the vast Hispanic market, case studies on effective marketing to Hispanics by gaming companies, and how to build and maintain constructive and mutually rewarding relations with the Hispanic community.

Harrison & Montoya Associates, a Santa Ana, Calif., based firm that has extensive experience in both the U.S. Hispanic market and the gaming industry will act as co-presenter of the Summit. Harrison & Montoya is led by Charles Harrison, who has experience of more than 15 years in the gaming industry – including Managing Director North America for the Spanish gaming giant CIRSA/UNIDESA – and his partner, Martha Montoya, who is recognized by Hispanic Business magazine as one of the 100 most influential Hispanic business leaders in America.

'This marks the first organized effort for the gaming industry to fully understand the growth, size and complexity of the fast-growing Hispanic market,' said Charles Anderer, director, trade events, Ascend Media Gaming Group. 'We will be working closely with Harrison & Montoya Associates to give attendees a better understanding of how to reach Hispanics and develop enduring relationships with the many different customers and communities this market represents.”

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