King.com Hits 40 Million Games in January
By Press Release
Thursday February 23rd: Skill Gaming site King.com (formerly Midasplayer.com) experienced continued rapid growth in 2005, extending its lead over competitors and further dominating the global skill gaming industry. Contributing factors to the growth included support from partners including Yahoo, AOL, and MSN, as well as strong new games and a thriving games community. King.com is now accessing large and attractive new opportunities both in Europe and the US, and anticipates further strong growth in 2006.

Launched in January 2004, King.com has only been fully operational for 2 years. However, King.com’s boot-strap heritage has given it strong cost discipline, and subsequent to the audit process, the company expects to report maiden profits in 2005, along with spectacular revenue growth.

King.com provides the following growth information:

1. In January ’06 alone, King.com hosted a total of circa 40 million games, vs. circa 25 million in the month of September ’05, and 15 million in January ‘05. Popular genres included card games, puzzles and word games.

2. In the month of January ’06, 84k paying customers logged into King.com, vs. 62k in September ’05.

King.com has so far managed to take hyper-growth in its stride, but the company has also made a number of recent appointments to support increasing scale, including the CFO appointment of Owen O’Donnell, ex. CFO of Betfair. Toby Rowland, Director and Co-Founder of King.com commented: ‘We are excited about our accelerated growth and confident that our strategy and excellent content will continue to attract customers globally.”

For more information please contact:

Phoenix Pr 020 77303077

Giulia Costantini

Giulia@phoenixpr.org.uk

Notes for editors

Launched in January 2004, King.com (www.king.com), formerly Midasplayer.com, is the world’s largest skill gaming site with more than 40 million games played in January 2006. Exclusive King.com partners include Yahoo (US and Europe), AOL (Europe), Lycos (Europe), msn.co.uk, T-Online and RTL.de.

King.com is the trading name of Midasplayer.com Ltd., a UK company with London headquarters and a development campus in Stockholm.

 
 
 
 
 
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