|Sportingbet, the largest Internet sportbook in the world, has made an agreement with Boss Media, a world leader in supplying digital gaming for customized, licensed systems, which would seem to promise the enhancement of the operations of both industry leaders. |
Sportingbet.com has 450,000 customers for its online and telephone casino and sports betting, conducted in 23 countries. The President and CEO of Boss Media, Peter Bertilisson, said, 'I believe that Sportingbet has a very large potential to attract customers to Boss Media's gaming platform with its exceptional database of players already online. We can in return add significant value to Sportingbet's online business with our state-of-the-art Internet casino with realistic graphics and certified software.’
Sportingbet's main focus has been to promote brand awareness in their markets: North America, the Far East, Europe, and Australia. Boss Media will offer a version of its platform in Cantonese and Mandarin for the Chinese market.
Sportingbet.com is traded on the London Stock Exchange.