SportsBusiness Publish Latest Intelligence Report
By James
SportsBusiness has announced the publication of its latest intelligence report, “The Future of Sports Marketing” by Richard Gillis.

The report analyses “how the relationship between sports rights holders and their key commercial partners will evolve over the next ten years”. Using case studies and fresh research, it assesses the role sport will play in the strategic plans of marketers and television producers, placing it in the context of changes facing both industries.

“The Future of Sports Marketing” includes definitions and explanations of the opportunities and threats facing the sports marketplace over the next decade and uses case studies and examples from a wide range of sports and from a global perspective. It also uses current rights negotiations as a gauge to predict future trends in sponsorship, broadcast, digital and licensing income for sports rights holders and explains the possible strategies employed by rights holders seeking to maximise their income from commercial partners.

The author, Richard Gillis, is a leading journalist and commentator. Formerly the editor of SportBusiness International magazine, since going freelance he has worked for a range of national newspapers and publications including The Financial Times, The Independent, Marketing, Golf International and FourFourTwo. Additionally, Richard is a member of the Sport Brandleaders Council.

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